A Growing Market. A Proven Sector.
Citrus County has a long-standing healthcare foundation, with major providers already serving the region and strong demand driven by a growing and aging population. This creates opportunities for expansion in clinical care, diagnostics, life sciences support, and healthcare services. Whether you’re operating facilities or supporting the sector from behind the scenes, this is a smart location for healthcare-related investment.
Anchor Employers and Facilities
Citrus County is home to major employers in the healthcare space. According to public employer listings, Citrus Memorial Hospital, Bravera Health Seven Rivers, and several large clinics anchor the provider landscape. Other top employers include home health agencies, assisted living facilities, and service-based providers. (nflp.org)
With more than one-third of the county’s population age 65 or older, the need for healthcare services will continue to grow. That includes not just hospitals and physicians, but diagnostics, therapies, rehabilitation, specialty care, and remote services. (EDR FL)
Support for Healthcare-Adjacent Firms
Citrus County is also a viable location for back-office support services, including billing, records management, medical tech servicing, and staffing solutions. With cost advantages over metro areas and access to fiber, real estate, and talent, these functions scale well here.
- Clinics, outpatient surgery, and diagnostics
- Specialty care: orthopedics, ophthalmology, geriatrics
- Physical and occupational therapy practices
- Home health and long-term care
- Health information management and billing
- Telehealth and healthcare support tech
- Medical product servicing and logistics
- Established hospital and care network already in place
- Lower operating cost compared to larger healthcare hubs
- Growing and aging population drives real demand
- Room to grow with land and buildings available for healthcare use
- Workforce training partners in nursing, health tech, and support roles
- Viable for both clinical operations and administrative services
- Citrus Memorial Hospital and TGH Crystal River (formerly Bravera Health): top healthcare employers in the county
- 37.3% of population is age 65 or older
- WTC offers training in practical nursing and other health-related programs
- Telehealth services are expanding, supported by recent broadband infrastructure investments
- Strong opportunity for ancillary care, diagnostics, and healthcare support services
Looking to serve a growing healthcare market?
We’ll help you map demand trends, workforce availability, site options, and infrastructure for your project.
Looking to serve a growing healthcare market?
We’ll help you map demand trends, workforce availability, site options, and infrastructure for your project.